6 Books That Every Business Owner Should Read

Jul 15

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it...

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Decoration Methods, Simplified: Part II

Apr 27

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we&rsq...

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Product Safety: What You Need to Know

Mar 29

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

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6 Things You're Missing Out on by Not Using Promotional Products

Dec 31, 2023

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

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How to Work Smarter, Not Harder

Oct 17, 2023

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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6 Things You're Missing out on by Not Using Promotional Products

Jun 21, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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The History of Promotional Products

Apr 17, 2023

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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How to Protect Your Business From Hackers

Aug 25, 2022

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

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The Power of Promo: Why People Love Freebies

Aug 4, 2022

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...

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Generation Z vs. Millennials: What’s the Difference?

Jul 20, 2022

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...

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16 Ways Color Affects Your Branding and Marketing

Jun 13, 2022

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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How to Choose Uniforms the Whole Team Will Love

Jun 6, 2022

If you’ve been in the workforce for a couple of years, you’ve probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms ar...

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Your Brand Is Your Business - Market It!

May 22, 2022

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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The Secrets to Attracting Ideal Customers

Apr 7, 2022

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attract...

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Branding 101: Let’s Talk Logos

Mar 16, 2022

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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8 Graphic Design Mistakes to Avoid

Nov 26, 2021

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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5 Healthy Tips for Business Trips

Oct 28, 2021

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internation...

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4 Ways to Improve Communication

Sep 30, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the...

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5 Simple Tips to Organize and Run Effective Meetings

Sep 7, 2021

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are...

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Why You Need Promotional Products

Aug 2, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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How One Hour Can Determine Your Success

Jun 19, 2021

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

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How Promo Products Can Make a Lasting Impression

Feb 24, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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Business Travel: How COVID-19 Changes Everything

Feb 17, 2021

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the numb...

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Imprint Everything: A Guide to Printing Methods

Oct 10, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple de...

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Lanyards: Everything You Need to Know

Oct 3, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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3 Things Every Busy Professional Needs

Sep 18, 2020

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

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Corporate Social Responsibility and the Beauty of Giving Back

Jun 9, 2020

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doe...

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Your Graphic & Web Design Cheat Sheet

Jun 2, 2020

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

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5 Tips for Boosting Social Media Engagement

Apr 6, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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5 Ways to Boost Employee Morale

Mar 15, 2020

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jan 31, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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5 Fail-Proof Ideas for Your Business Instagram

Jan 2, 2020

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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How to Put Together an Onboarding Kit

Dec 12, 2019

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

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Customer Experience + Branding: The Relationship Goals of Marketing

Nov 27, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

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How to Manage the Workload of a Leader

Nov 20, 2019

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym e...

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Why You Should Be Having More Fun at Work

Jun 1, 2019

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

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What Millennials Want (And How to Work With Them)

May 25, 2019

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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Graphic Design Terms Everyone Should Know

Jun 15, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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